Blog : see-see news

Serving a local, niche market? Video can help!

Serving a local, niche market? Video can help!

Do you run a business or non-profit with a local focus? Do you want to make more people in your area aware of your services, and get inspired to get in touch with you?

You probably have heard that people want to work with people who they know, trust, and like. It makes sense – that’s probably how you would prefer to choose who to hire. Since we can’t personally find and meet, in person, everyone in our ideal client group or local area, we have to use the next best thing at our disposal: video.  Video is currently the best way to establish trust and inspire action in prospective clients and donors. A short, well-made video with a clear message and a call to action will not only help you reach many more people than you ever can in person, it will give them a sense of your knowledge of your field, your personality, the passion you have for what you do… And because video is valued highly by internet search engines, having video on your website will also increase your search rankings, which in turn helps get your site more visitors.

To see an example of how you can share your message and differentiate yourself from the competition as a small business, check out the video we made with Mark Anthony, founder of Primo Health Solutions. And let us know if you think your business or non-profit can use the boost video can provide.

Do we make music videos? Oh yes!!

Do we make music videos? Oh yes!!

We’ve been busy this summer working on our documentary, expanding our network, recording concerts (which you’ll soon get a glimpse of here)… so we neglected to share this high tempo music video. The Lord Calverts are letting the world know they are back and rocking again, with this music video for their new track “9600 Reasons”. It was a lot of fun shooting and editing this one, with noted indie film and TV producer Leland Krane. The band apparently loved it, so do the fans. You can see the video on our portfolio page and our youtube channel. There is another music video in the works, which we can’t wait to share as soon as we’re done with post-production.

 

See-see just finished editing the fundraiser video for the League of Composers

See-see just finished editing the fundraiser video for the League of Composers

This video we produced was fun and challenging to work on, and we’re happy to see it so well liked. The Kickstarter campaign for the League of Composers is under way to fund two new commissions, and we’re sure they’re going to have a wonderful concert this summer. How can your organization benefit from a fundraising or mission statement video? Contact us with your questions.