Blog : customized training

Serving a local, niche market? Video can help!

Serving a local, niche market? Video can help!

Do you run a business or non-profit with a local focus? Do you want to make more people in your area aware of your services, and get inspired to get in touch with you?

You probably have heard that people want to work with people who they know, trust, and like. It makes sense – that’s probably how you would prefer to choose who to hire. Since we can’t personally find and meet, in person, everyone in our ideal client group or local area, we have to use the next best thing at our disposal: video. ¬†Video is currently the best way to establish trust and inspire action in prospective clients and donors. A short, well-made video with a clear message and a call to action will not only help you reach many more people than you ever can in person, it will give them a sense of your knowledge of your field, your personality, the passion you have for what you do… And because video is valued highly by internet search engines, having video on your website will also increase your search rankings, which in turn helps get your site more visitors.

To see an example of how you can share your message and differentiate yourself from the competition as a small business, check out the video we made with Mark Anthony, founder of Primo Health Solutions. And let us know if you think your business or non-profit can use the boost video can provide.